Communications 2001

Monday, December 11, 2006
Marketing $ and Kidsí Eating Choices

Display the Communications 2007 Home Page Display the Main December 11 page Examine the Wonka ad and Nutrition Panel

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Key Facts
(from the Institute of Medicineís report Food Marketing to Children and Youth, National Academies Press, 2006)

Web Links (open in new standalone browser windows when clicked)

 (note: according to United States Census Bureau figures, there were approximately 65 million people living in the U.S. in 2004 who were under 16 years old. The data table showing this is available at http://www.census.gov/popest/national/asrh/NC-EST2005-sa.html.)

 Questions to Ponder

  1. How much did the food and beverage industry spend per kid on marketing in 2004?
  2. How much did they get back in sales per kid?
  3. For each dollar they spent on marketing to kids, how many did they get back in sales?
     
Display the Communications 2007 Home Page Display the Main December 11 page Examine the Wonka ad and Nutrition Panel